• Course Description/Length/Prerequisites

This course provides a fast-paced and engaging introduction to today’s most cutting edge e-commerce topics. Designed to teach students to explore and evaluate e-commerce technologies, sites, and issues, this course combines concepts with exploratory exercises. In addition, a continually updated Student Online Companion allows students to explore relevant sites and articles, ensuring  a complete and current learning experience.

This 20-hour course is delivered on-site in a teacher-led, lecture format. Prerequisites include:

  • Intro to Computers Using Windows (or equivalent experience)
  • Basic English skill, verbal and written
  • Keyboarding skills
  • Resources Required:

E-Commerce Concepts, Illustrated Introductory – Course Technology

  • Learning Objectives/Outcomes

Upon completion of this hands-on course, students will be able to:

  • Understand what the Internet is used for
  • Understand Internet tools and resources
  • Understand the World Wide Web and browse the Web with Internet Explorer
  • Discuss some of the security issues on the World Wide Web
  • Discuss fundamental aspects of E-Commerce, such as e-mail message components, e-mail options, etc.
  • Course Details

Understanding E-Commerce Basics

Defining E-Commerce

Exploring Internet history

Exploring E-Commerce development

Understanding the self-serve economy

Defining Business-to-Business E?Commerce

Defining Business-to-Consumer E?Commerce

Identifying E-Commerce Stages

Analyzing E-Commerce Processes

Exploring Online Stores

Identifying E-Commerce Challenges

Exploring E-Commerce Opportunities

E-Commerce Options

Identifying options

Reviewing features

Understanding Internet access

Reviewing Web hosting vocabulary

Identifying entry-level options

Understanding Storefront Services

Understanding software options

Exploring Storefront software packages

Exploring E-Commerce developers

Understanding E-Business solutions

Exploring Marketing Issues

Identifying marketing issues

Understanding market research

Collecting customer data

Understanding domain names

Exploring advertising options

Understanding email marketing

Exploring search engines and directories

Monitoring customer visits

Exploring incentives

Planning and Development

Determining goals

Exploring international issues

Identifying planning stages

Allocating resources

Exploring site maps

Developing content

Exploring web site design principles

Defining web site design tools

Defining web page programming tools

Defining data-processing tools

E-Commerce Components

Understanding navigation aids

Exploring navigation aids

Identifying web site search tools

Understanding Shopping Carts

Exploring checkout procedures

Identifying shipping options

Monitoring speed issues

Payment Processing

Defining electronic payments

Exploring electronic payment issues

Exploring E-Cash

Understanding credit card issues

Defining merchant accounts

Exploring online payment services

Understanding transaction processing

Identifying taxation requirements

Exploring M-Commerce

Security Issues

Defining security issues

Identifying security threats

Exploring consumer security issues

Exploring business security issues

Identifying security procedures

Understanding encryption

Understanding digital certificates

Defining SSL and SET technologies

Exploring authentication and identification

Exploring security providers

Exploring privacy policies

Defining legal issues

Customer Service

Defining customer service issues

Identifying customer service options

Developing FAQs

Understanding email support

Understanding telephone support

Exploring live help services

Understanding customer discussion forums

Exploring value-added options