This module is designed for our client’s sales and marketing team. It includes three courses: marketing, E-marketing and Sales manager. The detailed descriptions of each course and the instruction delivery arrangement are as follow:

  • Course 1: Marketing

 

  • Learning Objectives/Outcomes

Upon completion of this hands-on course, students will be able to:

  • Discuss contemporary marketing, its processes and practices
  • Outline the role of marketing research, and consumer behavior
  • Discuss strategic planning focusing on market segmentation and target markets, as well as planning at different organizational levels
  • Focus on the marketing mix: The Product
  • Focus on the marketing mix: Price
  • Focus on the marketing mix: Channels of Distribution
  • Understand integrated marketing communication-Advertising and Public Relations
  • Understand emerging directions in marketing including online and Global Market opportunities
  • Course Details

Contemporary Marketing 

Marketing Environments

Marketing Research

Consumer Buying Behavior

Business-to-Business Marketing and Organizational Buying

Marketing Planning

Strategic Marketing Planning

Product Strategy

Product Management

Price Strategy and Determination

Price Management

Distribution Channels and Physical Distribution

Wholesaling and Retailing

Integrated Marketing Communications: Advertising

Direct Response and Interactive Communication

Marketing Communications: Sales Promotion, Personal Selling, Event Marketing and Sponsorships

Internet Marketing

Services and Not-for Profit Marketing

Global Marketing:

  • Course 2 E-Marketing
  • Course Description/Length/Prerequisites

This course teaches how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues.

  • Learning Objectives/Outcomes

Upon completion of this hands-on course, students will be able to:

  • Recall the history of E-marketing
  • Identify ethical and legal issues with global e-marketing
  • Compare Differentiation, and Positioning Strategies
  • Identify different E-marketing management techniques
  • Course Details

E-MARKETING IN CONTEXT

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

MARKETING ENVIRONMENT

Global E-Marketing 3.0

Ethical and Legal Issues

E-MARKETING STRATEGY

E-Marketing Research

Consumer Behavior Online

Segmentation, Targeting, Differentiation, and Positioning Strategies

E-MARKETING MANAGEMENT

Product: The Online Offer

Price: The Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management 

  • Course 3: Sales Manager
  • Course Description/Length/Prerequisites

The goal of this course is to provide you with an interesting and valuable learning tool that will help you to become a skilled, knowledgeable, and professional sales manager.

  • Learning Objectives/Outcomes

Upon completion of this hands-on course, students will be able to:

  • Identify product and industry background
  • Describe the sales cycle
  • Explain communication, professionalism and human relations as it relates to the sales manager
  • Course Details

Product and Industry Background

Sales Cycles and Skills

Market Planning

Professionalism

Communication

Human Relations

Office Equipment