Introduction to Advertising-continued

 

Course Details

 

Principle: Back to Basics

Advertising

Brand Communication

Brand Communication and

Society

 

Principle: Be True to Thy Brand—

and Thy Consumer

How Brand Communication

Works

Segmenting and Targeting the

Audience

Strategic Research

Strategic Planning

 

Practice:Developing Break through

Ideas in the Digital Age

The Creative Side

Promotional Writing

Visual Communication

Principle:Media in a World of

Change

Media Basics

Paid Media

Owned,Interactive,and Earned

Media

Media Planning and Negotiation

 

Principle: IMC and Total

Communication

Public Relations

Direct Response

Promotions

The Principles and Practice of

IMC

Evaluating IMC Effectiveness








  1. Number of Trainees:

3 person

  1. Training Frequency

60 hours in total, 6 hours at one time, once a week, schedule on every Monday.

  1. Training Duration

Jan 4, 2016 – Mar 18, 2016

  1. Delivery Method

Onsite training (send trainers to participants’ workplace)

  1. Tuition Cost: $200/hr (Total tuition $12,000)