Introduction to Advertising
Course Outline


Course Description/Length/Prerequisites

This course highlights the increasing importance of consumers as the driving force in today’s advertising strategies,social media,and the Internet evolution/revolution.It also includes an increased IMC and brand.


This60-hour course is delivered on-site in an instructor-led,class room setting. Prerequisites include:

  • Basic English skill, verbal and written
  • Some computer experience
  • Basic functional understanding of the Internet


Resources Required:

Advertising & IMC: Principles and Practice, 10/E–Pearson Education


Learning Objectives/Outcomes

Upon completion of this hands-on course,students will be able to:

Identify basic principles of advertising and brand communication

Demonstrate strategic research and planning

Create promotions

Evaluate IMC effectiveness


Student Progress/Assessment Methods:

Attendance/ Participation     10%

In-class assignments            30%

Projects                                  30%

Exam                                    30%


The passing grade is 70%.


Attendance Policy: 80% attendance for your entire program is required.