Introduction to Advertising
Course Outline

 

Course Description/Length/Prerequisites

This course highlights the increasing importance of consumers as the driving force in today’s advertising strategies,social media,and the Internet evolution/revolution.It also includes an increased IMC and brand.

 

This60-hour course is delivered on-site in an instructor-led,class room setting. Prerequisites include:

  • Basic English skill, verbal and written
  • Some computer experience
  • Basic functional understanding of the Internet

 

Resources Required:

Advertising & IMC: Principles and Practice, 10/E–Pearson Education

 

Learning Objectives/Outcomes

Upon completion of this hands-on course,students will be able to:

Identify basic principles of advertising and brand communication

Demonstrate strategic research and planning

Create promotions

Evaluate IMC effectiveness

 

Student Progress/Assessment Methods:

Attendance/ Participation     10%

In-class assignments            30%

Projects                                  30%

Exam                                    30%

 

The passing grade is 70%.

 

Attendance Policy: 80% attendance for your entire program is required.