Introduction to Advertising
This course highlights the increasing importance of consumers as the driving force in today’s advertising strategies,social media,and the Internet evolution/revolution.It also includes an increased IMC and brand.
This60-hour course is delivered on-site in an instructor-led,class room setting. Prerequisites include:
- Basic English skill, verbal and written
- Some computer experience
- Basic functional understanding of the Internet
Advertising & IMC: Principles and Practice, 10/E–Pearson Education
Upon completion of this hands-on course,students will be able to:
Identify basic principles of advertising and brand communication
Demonstrate strategic research and planning
Evaluate IMC effectiveness
Student Progress/Assessment Methods:
Attendance/ Participation 10%
In-class assignments 30%
The passing grade is 70%.
Attendance Policy: 80% attendance for your entire program is required.